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See how Kindness Pays

For one week we’re turning our vision of a world where cash is replaced by Acts of Kindness into a reality on the streets of London. Read More

If Kindness were Currency...

WHAT WOULD YOU DO?

What would you buy and how would you pay for it? Give Kindness - Not Cash!

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WHO WOULD BE RICH?

In An ABSOLUT World, who would the millionaires be? Would you be one?

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FRIDAY: KINDNESS AT BERWICK ST MARKET

market_41 Berwick Street market in Soho was buzzing with kindness at lunchtime today… Read full story

THURSDAY: KINDNESS FOR COCKTAILS

event_5_1 Kindness was in abundance last night as Londoners went out of their way to compliment and high five bar staff in exchange for an Absolut cocktail. Read full story