What would you buy and how would you pay for it? Give Kindness - Not Cash!
Share your viewSee how Kindness Pays
For one week we’re turning our vision of a world where cash is replaced by Acts of Kindness into a reality on the streets of London. Read More
If Kindness were Currency...
WHO WOULD BE RICH?
In An ABSOLUT World, who would the millionaires be? Would you be one?
Share your viewBulletins
FRIDAY: KINDNESS AT BERWICK ST MARKET
Berwick Street market in Soho was buzzing with kindness at lunchtime today… Read full story
THURSDAY: KINDNESS FOR COCKTAILS
Kindness was in abundance last night as Londoners went out of their way to compliment and high five bar staff in exchange for an Absolut cocktail. Read full story




